PROJECT l graphic design for a splitboard by atomic. (splitboard: you go up the mountains
with hikingskis, on the top you put them together and go down with a snowboard.
TARGETGROUP l people who both like skihiking and snowboarding and love nature
SOLUTION l colors: mainly black and white, design: inspired by nature and mountains with many details you recognize at second sight hidden in the graphics, the design works like a harlekin - you have to put the skis together to get the full picture, very clean and simple.
SLOGAN l have you ever signed a mountain?
