// view from my livingroom

// wallpaper fashioneditorial


PROJECT
l photography & artdirection for the course magazinepublishing & fashionediting
at the london college of communication.


// printed portfolio_08

// bmw project_emotional adressing


PROJECT
l space and perception project for the BMW research center including a
profound termanalysis, pictureanalysis, sketchingphase, 1/4 modelmaking, form/
material/perception research, 1/1 modelmaking and reflection and testingphase.
duration: one year.
SOLUTION l my teammember and i chose the context URBANITY for the project.
our keycontexts for designing our space were: liveliness, dynamic, concentration,
network, communication and energetic. goal was that a person who doesn't know
anything about the project mentions some of the chosen terms while describing
the feeling of being in the designed space "urbanity".


// babycradle


PROJECT
l design of a dynamic bed.
TARGETGROUP l design- and qualityoriented parents who want the best for their babies
and highly aesthetic, unusual babyproducts.
SOLUTION l the design is very organic and you can easily place the cradle near the
parents' bed so the baby is able to feel the warmth from the parents. the shell where the
baby lies in is swingable along small tracks underneath the base. it also includes a
breastfeedingbelt and a lambskinblanket.

// redbull_designcompetition


PROJECT
l formstudy for a red bulletin magazine news rack and collect box.
TARGETGROUP l reader and collector of the magazine THE RED BULLETIN and
visitors of red bull events.
SOLUTION l the design is puristic and exclusive, the news rack represents the power of
red bull and the magazine is framed by the design.

// concept for austrian promotioncontainer


PROJECT l promotioncontainer for the international presentation
and
promotion of austria in different targetcities to increase tourism.
SOLUTION l sustainability and a futuristic design, natureoriented
graphics and
materials but used in a modern and authentic way.
SLOGAN l austria - collect the moments.

// atomic_splitboarddesigns


PROJECT
l graphic design for a splitboard by atomic. (splitboard: you go up the mountains
with hikingskis, on the top you put them together and go down with a snowboard.
TARGETGROUP l people who both like skihiking and snowboarding and love nature
SOLUTION l colors: mainly black and white, design: inspired by nature and mountains with many details you recognize at second sight hidden in the graphics, the design works like a harlekin - you have to put the skis together to get the full picture, very clean and simple.
SLOGAN l have you ever signed a mountain?







// siemens_f 20


PROJECT
l advertising award idea for the siemens washing machine f 20
which has fourteen different stainprograms.
IDEA l showing different aliments you can get stains from in a wrong context.
STYLE l reduced, minimalistic and elegant.
SLOGAN l doesn't treat coffee like baby food / doesn't treat ketchup like redwine /
doesn't treat whipped cream like mustard.



// memo_smell your memories


PROJECT
l advertising idea for the french perfumebrand MEMO.
IDEA l polaroids which show memories of a person in a special
location which fits to the two different perfumes and which evoke
different smells. one is very natural and sensual the other one is
more sophisticated and urban.
SLOGAN l smell your memories.


// singapore airlines_feel at home


PROJECT
l advertising award idea for singapore airlines.
IDEA l photographs which show people in everyday situations
at home including a planewindow in the bakcround.
STYLE l natural, homey, everyday, unflattering and cozy.
SLOGAN l feel at home - singapore airlines.


// carlsberg_jetzt bloß nicht umkippen


PROJECT
l advertising awardidea for carlsberg - without alcohol.

IDEA
l showing a crown cork tower persumably built by a person who drank a lot of beers
but is still able to build a tower like this since there was no alcohol in the beers.
SLOGAN l jetzt bloß nicht umkippen.

// da club_grip it and rip it


PROJECT
l advertising printcampaign for a golfcourse in austria.
TARGETGROUP l people who always wanted to try golf but never dared because they don't fit into the traditional golfstyle. SOLUTION l models who look cheeky, freaky and trashy. happy, colorful, bright photographic style. unusual golfpositions. NAME & SLOGAN l DA CLUB. the first golfcourse where other rules count.