// bmw project_emotional adressing


PROJECT
l space and perception project for the BMW research center including a
profound termanalysis, pictureanalysis, sketchingphase, 1/4 modelmaking, form/
material/perception research, 1/1 modelmaking and reflection and testingphase.
duration: one year.
SOLUTION l my teammember and i chose the context URBANITY for the project.
our keycontexts for designing our space were: liveliness, dynamic, concentration,
network, communication and energetic. goal was that a person who doesn't know
anything about the project mentions some of the chosen terms while describing
the feeling of being in the designed space "urbanity".